Social Networking Behaviors: Role of personality, perceived risk, and social influences

With the growth in use of social media, various security and privacy concerns are burgeoning. Motivated by the phenomenon of OSN use and the potentially risky behaviors it involves, the present study has two main objectives: (1) to understand the effect of individuals’ perceived risk on OSN use and risky OSN behaviors; and (2) to understand the role of social influence on OSN use and risky OSN behaviors. In this work in progress a theoretical model is developed for an empirical examination.